What form the ads on Shorts videos will take remains to be seen.
Introduced about two years ago during the mass rise in popularity of short-format videos, Shorts was meant as a way for YouTube to compete with TikTok and Instagram’s Reels. However, not being able to generate revenue, Shorts videos only served as smaller content pieces for creators to attract audiences to their channels and larger videos.
That could however, change soon. As per a report by Bloomberg, Google Chief Business officer Philipp Schindler has told investors about YouTube Shorts testing ads on the small videos. The ads mainly include app installs, but the company is also reportedly trying out other formats of advertisements.
“While it’s still early days, we’re encouraged by initial advertiser feedback and results,” Schindler reportedly said on the earnings call for Alphabet Inc., Google’s parent company.
so much ads is going on these days.HUH “_”..